03/2008
Beck's Ice — Product Launch
4 images
Before the launch, the brewery from Bremen provided the first “Beck’s Ice” beer bottles to the trade press. The transparency of the mixed beer drink — a world first — was foregrounded in the design process. The bottle rests in a perspex plate with a recessed silhouette of the bottle, and is held in place by a clear heat shrink wrap. In the attached press pack, each paragraph is printed on a separate piece of clear film; the attached CD is also largely transparent.
Client: Silk-Relations GmbH, Berlin
In collaboration with Zwölf Medien, agency for software development and web design.