03/2008
Beck's Ice — Invitation
2 images
The invitation to the press events accompanying the product launch picks up on the product name and brings cold into play. We created cold packs printed with a thermosensitive ink, so that the invitation text could only be read for around 15 minutes after the activation of the pack.
Client: Silk-Relations GmbH, Berlin
In collaboration with Zwölf Medien, agency for software development and web design.